![]() ![]() Here are some other characteristics that are linked to triangles: Considering the angles in triangles, the human brain considers this to be a masculine shape. Just be sure to keep in mind what your color selection says about your logo and business.īy nature, triangles communicate a sense of movement. A way to overcome the perception of a dull logo is to incorporate interesting colors into the design. In some cases, consumers consider the use of squares or rectangles in logos to be boring and unimaginative. Here are some other psychological traits that consumers associate with squares and rectangles that are included in company logos: Squares and rectangles are known to communicate strength and stability. Here are some additional characteristics that circles can represent: People also perceive circles as welcoming. The shape has no beginning and end, which demonstrates continuity. To help you choose the best shape for your logo, here is an overview of the psychology of shapes:īy definition, circles are inclusive. Visible logos on products can demonstrate value, especially when a preferred brand is involved.Ĭareful consideration needs to be taken when choosing which shape(s) to include in your logo design. A logo design with angles could signify durability and ruggedness.Īccording to a 2013 study in Psychological Science, a company’s logo design and branding have a significant impact on a consumer’s decision to make a purchase. For example, instead of a company’s circular logo sending the message of softness to consumers, it also can connect the feelings of caring, warm, and sensitive to the company. While this information has long been known by marketers, what made this research different was that consumers perceive the shape of a logo to extend well beyond a product’s physical qualities. Circulatory logos indicate softness while logos with more angles associate hardness with a business. This research reveals that the circulatory and angularity of a logo can significantly impact your target consumers’ perception of your brand. According to recent research, another critical component of logo design is its shape. However, designing an aesthetically-pleasing logo that represents your brand should not be your only priority. ![]()
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